Q1: What advice do you have for a customer looking to hire a provider like you?

A1: Anyone can call himself an “Internet marketer” or a “Web designer.” In fact, anyone *can* do this work. But that doesn’t make the work they do effective, useful or even “good enough.” Be sure you ask the right questions before you hire someone to help you with your business Internet presence. And beware shopping for price alone. A business website is not a car, and it does make a difference whom you hire.

Q2: If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A2: Customers need to know that they can’t purchase (or create) a business website and then check it off their “to do” list – and never think about it again! A business website needs to be cultivated, like a garden. If you never add new content or seek out social media reviews, your initial investment in the website will be wasted.