Carol Harkins, Principal
CyberGnarus LLC

Solutions for the Internet

Did you know that Local Search is one of the hottest web marketing topics this summer?

Before you optimize your site for Local Search, be sure that the keywords you are targeting are both attainable, and not so unique that no one is searching for them.

Don't know how to do that research?

Ask how we can help!

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Sudoku Solution

1. Local Search is the fastest way for searchers to find a small business. People searching for products and services like yours have become much more sophisticated in their search habits. For example, if their air conditioner has broken in this heat wave, they understand that typing "air conditioner repair" into the search box could result in websites that discuss repairing air conditioners, or websites for businesses in Florida or California. More and more, people know to search for "air conditioner repair cherry hill". On Google, this generates a "7-pack" of businesses that are geographically located on a map, with additional information - including reviews of the business - available by click.

2. If you don't claim your listings, it's possible that incorrect information is showing up for your business. Or the listing may only contain your name, address and phone number, which the search engine has found elsewhere on the web. If someone is looking for your services and has a choice between a business with only basic information listed, compared to one that has a listing complete with photos and coupons, which do you think they are going to call?

While there are hundreds of Local Search engines, we recommend that you start with these:

Google Places

Yahoo! Local

Bing Local

Yelp

Best of the Web

How has Local Search affected YOUR business?

• I couldn't live without it!
• I've seen some results.
• I didn't know about it but I'm going to look into it now.
• It didn't work for me.
• It doesn't interest me.