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Vol. 4 No. 3 - May 2010

Carol Harkins, Principal
CyberGnarus LLC

Solutions for the Internet

Have you planned for mobile web?

Or are you going to be left behind (again)?

If you think your target audience doesn't use smart phones, or they aren't going to be looking for a business like yours when they are away from their desks - think again!

What they are finding will make a difference in whether they will contact you - or not.

Ask how we can help!


SUDOKU CHALLENGE:


(click board for printable game)

 

 

 

 

 

 


6 Reasons Why You Need to Address YOUR Mobile Website

The time has come to ensure that your website is not only viewable on a smartphone, but also easy to use. According to technology research firm Gartner, worldwide cellphone sales rose 17% during 1Q 2010. Do you know how yours looks on a smartphone? Did you know that a lot of award-winning websites are mobile failures? Here are six things to consider.

1. Zoom and scroll makes for difficult navigation. Yes, the resolution on these screens is fabulous. But even the pre-reading glasses crowd will need to zoom in to read the fine print. Once you zoom in, you're going to have to scroll around - in every direction - to find what you're looking for. A lot of visitors are going to get disoriented, frustrated and leave.

2. Using Flash - or even just Flash navigation? Smartphones don't support Flash. So your expensive Flash show looks like a large blank area. Even worse, if your navigation uses Flash, your visitors will lose the ability to move away from your homepage, or wherever they entered your site (unless they know the URL of your interior pages, which is pretty unlikely).

3. Downloads can be S-L-O-W - slower than you are used to on your desktop. The average download speed for a 3G network is about 850 kbps, or less than 1 Mbps. (It varies by vendor, network conditions, and type of phone. Upload speeds are slower.) Compare that to the available broadband services many of your visitors have in their homes and offices. For example, Verizon FIOS runs from 5 Mbps to almost 30 Mbps downstream, depending on what you are willing to pay. A website that downloads almost instantaneously on your desktop can seem like the slowest dog on a cellphone.

Learn more

QUICK TIPS

I'm confused about "3G" and "4G" networks. What's the difference?
The "G" stands for "generation." Each generation heralds more features and faster speeds.

1G was the first generation of mobile phone networks, in the 1980s. 2G technology took us from analog to digital transmissions, in the 1990s. Think of 3G as the advent of apps and multimedia support. The existing iPhone and Droid are two examples of 3G technology.

4G is not yet readily available, but it promises "anytime, anywhere" voice and data at hard-wired (or faster!) speeds. Clearwire (Sprint) is already selling 4G in limited markets, and Verizon expects to release a 4G iPhone by September 2010. Before you start drooling over all that speed, 4G may signal the end of unlimited data plans.

TECH TRIVIA

How much information is sent from mobile devices each month?

(Note: each is 1000 times larger than the preceding item!)


Click on your choice to see the correct answer!

 

Email: info@CyberGnarus.com ~ Phone: 856.795.9029