You recognize your website is a crucial part of your marketing strategy, but you're not sure how to get more traffic to it. Should you invest in Search Engine Optimization (SEO) - also known as "organic listings" - or Pay Per Click (PPC) - "paid listings" - marketing? Which will give you better results and Return on Investment (ROI)? If your website has neither, the choice is clear. Get optimized for the organic listings: SEO.

This debate has been around for years, and most experts believe that a mix of both strategies can be very effective. But recent (May 13) research published by Hitwise could be eye opening. They report that paid search traffic share is down 26%. If you don't already know the relative breakdown, an average of less than 10% of search engine traffic to all categories of websites comes from paid listings.

Learn more

I want to print out a list of all the files in folder. Is that possible?

Yes, here's how to do it if you are using Windows XP. You will need to know the path to the folder.

• Click Start, Run.
• In the box that says Open:, type cmd
• Click OK.
• You will now see a black and white "Command" window. Use the cd command to Change Directory. To go back in a path, use cd .. (space, two dots). To go forward, use
  cd foldername
• Once you are at the desired folder, type
  DIR /B /ON *.* > mylist.txt
• A file called mylist.txt has been created in the folder. You can use Notepad to open that file, manipulate the information in any way you like, and print it.

Be sure to use spaces where shown above. Right click to copy and paste the commands into the Command window, if desired.

Which industry type websites receive the greatest share of their search engine traffic from paid clicks (as opposed to organic traffic)?

• Retail
• Travel Agencies
• Education
• Health and Medical
• Insurance

Click on your choice to see the correct answer!