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| www.cybergnarus.com | contact us | |
| Vol. 3 No. 2 - March 2009 | |
![]() Carol Harkins, Principal
CyberGnarus LLC Solutions for the Internet
While we are waiting for the economic stimulus provisions to gel and take effect, it's important to remember the importance of marketing. Now is not the time to eliminate your marketing effort, it's the time to market smarter. Your website is the most cost-effective tool you have to market your business. Ask how we can help! SUDOKU CHALLENGE: |
RAISE YOUR GOOGLE RANK WITH the RIGHT FAQ
A recent Hitwise report showing the trend toward longer search phrases seems to imply that people are expecting search engines to respond to more "natural language" queries - where the searcher asks a question rather than just entering one or two keywords. It is questionable whether search engines have the ability to fully interpret the intended meaning of the question. But knowing that these types of queries are being asked more frequently, you need to be able to provide both the questions and their answers on your site in the form of Frequently Asked Questions. FAQs can provide the "relevant results" to intent-based searches about what your business has to offer, and relevance has always been an obsession with Google. If you don't have a FAQ, now is the time to add one. A FAQ gives you another opportunity to put your best keywords onto your website. Read on for some suggestions. If you have a FAQ, you need to evaluate its effectiveness, and learn a strategy to make it work even harder for you. QUICK TIPS - DO YOU USE GOOGLE ALERTS?If not, you are missing out on a cool rich feature that Google offers free! You need a Google account, so if you don’t already have one (like a Gmail account) you can get one at www.google.com/accounts. So what can you do with Google Alerts? First of all, think clipping service, but not the old kind that only had access to a small number of newspapers or news websites. Google Alerts can find information on all kinds of websites, news sites, blogs, videos and news groups. If there are any searches that you do repeatedly, here is the perfect way to automate them. You can set an Alert to look for what’s being said about you, your business, and your competition. TECH TRIVIAWhich of the following news websites receives the most visits? Click on your choice to see the correct answer! Email: info@CyberGnarus.com ~ Phone: 856.795.9029
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