Times are tough. What's the best strategy to ensure that your business's bottom line remains healthy? Your website is out there 24/7/365. It's the most cost effective way to get the word out about your business. So in these tough economic times, make sure your site is working for you - not against you. Here are some things you need to consider.

1. Target the right keywords. You might think your business is located in "southern New Jersey", but did you know that people search for "South Jersey" almost 15 times more frequently? You may call yourself a "physician", but did you know that people search for "doctor" 6 times more often? The right keywords can make a big difference in your traffic. If you haven't done keyword research recently, this is a must.

more tips to improve your website ...

There have been some reported cases of CD-Rs - the ones you burn yourself, with music or data - rendered unusable after being kept in a very cold, or very hot, environment. This phenomenon has been widely debated through mostly anecdotal rebuttals - "I've kept my CD-Rs in my car for years without problems, and I live in Alaska."

The facts are, the manufacturers of CDs and DVDs provide temperature specifications for the media, generally -5C to 55C (23F - 131F). It is possible for the material holding the data to degrade when subjected to temperatures outside that range. And heat can warp the plastic. Certainly the actual safe temperature range is wider than what the manufacturers publish, to protect their liability. But how low, or how high, is still safe? How valuable is your data?

Discs aren't going to last forever. That goes for the commercial ones, as well as the ones you burn yourself. I'm going to assume that you do have a copy of that data somewhere - right? You'll have to decide if leaving a CD-R exposed to extreme cold or heat is worth the risk of losing what's on it.

Which of the following is one of the first feature films released on DVD in the US?

• Blade Runner
• Batman
• Africa: the Serengeti
• Gone with the Wind
• Pirates of the Caribbean: The Curse of the Black Pearl

Click on your choice to see the correct answer!