Facebook Fan pages can be used for anything that's not an individual, like a business, organization, band, product, public figure - you get the idea. You have one page to provide information, links, an RSS feed, and an interactive forum, about your business. To get started, go to http://www.facebook.com/pages/create.php. You'll need to certify that you are authorized to set up this page. They will disable your account if you violate this rule!
Why would you want to? Facebook Fan pages often get high rankings on Google, because Facebook itself is extremely popular. It's easy for fans to join, and once you have a group of followers, your updates will go out to their "feed" and be visible to their friends. Think viral.
Be sure to provide your followers with useful information, rather than hard sell, and give them a reason to want to be your fan!
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