How Educational Should Your Content Be?

I recently had a client question the content which I had proposed for his site. Nevermind that he had already approved and signed off on this content. Apparently his superiors are now telling him that educational content is unnecessary. Indeed, they believe that everyone who comes to the website will have already decided to use  [Read More…]

Your Website Metrics – What Are They Telling You?

So you are checking your website metrics on a regular basis, right? At the very least, you should have Google Analytics set up to collect your site activity, and you should be looking at your progress on a monthly basis. “Back in the day” the best we could do was look at server statistics. The  [Read More…]

4 Reasons Why You Should Use Outbound Links

You should be aware that Inbound Links are extremely important for your website and blog – those that come from other reputable websites, of course. You may not be aware that Outbound Links can also have a place within your Search Engine Optimization (SEO) strategy. Here’s why. 1. Higher ranking. Google’s mission has always been  [Read More…]

Are you using a Privacy Policy on your Website?

If you have any Google accounts you’ve probably been inundated with announcements about their new, streamlined privacy policy. In case you haven’t, Google has replaced their 60-some different privacy policies with one. So this seems to be a great time to go back over your own privacy policy with an new eye. No privacy policy?  [Read More…]

It May Be Flattering – But All Those Comments Could Be Spam

So you took our advice and started a blog. It’s not easy keeping up with it week after week. But you will reap the benefits if you do. And now you are starting to collect comments: one today, three tomorrow, eight the following day. Wow, you’re becoming popular! Your content must be really engaging! This  [Read More…]